Assessing the Feasibility of Digitising the Kava Value Chain in the Pacific

The economic analysis undertaken in this report highlights that kava is a unique crop in the Pacific, both economically and socially. It has been used across the region for centuries as a core part of cultural ceremonies and events, and in recent years has become increasingly important from a development perspective. There are thriving domestic markets across the Pacific, providing an income to a high proportion of the populations, and export markets are growing.

Kava is now the largest merchandise export in Tonga and Vanuatu, and Fiji’s largest agricultural export.