Guidelines for Exporters of Cut Flowers to the European Market

image of Guidelines for Exporters of Cut Flowers to the European Market

A practical, accessible handbook for everyone interested in supplying cut flowers to the EU. The book is divided into four sections. Section 1 deals with the fifteen EU member states and Switzerland. It looks at what the markets have in common, and their differences. Six major markets are covered in detail. Section 2 features production, postharvest handling and markets for the following selected products which offer potential for Commonwealth exporters: alstroemeria, carnations, eustoma, gypsophila, roses, zanthedeschia, bulbs and corms, summer flowers, orchids, tropical exotic flowers and foliage. Section 3 presents concise specialist articles on topics common to all markets and products: marketing, new product formulations, air freight and handling, audit and traceability, pack houses, crop and product development trials. Section 4 gives details of regulations, standards, contacts and trade fairs.



Product Studies

The purpose here is to set out the distinctive characteristics of each of a number of products that might be exported by Commonwealth suppliers. The Dutch auction reports provide an overview of the European market for different species. The table below indicates the volumes of imported species passing through the auctions in 1998, ranking the species in descending order of value.


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