Guidelines for Exporters of Cut Flowers to the European Market

image of Guidelines for Exporters of Cut Flowers to the European Market

A practical, accessible handbook for everyone interested in supplying cut flowers to the EU. The book is divided into four sections. Section 1 deals with the fifteen EU member states and Switzerland. It looks at what the markets have in common, and their differences. Six major markets are covered in detail. Section 2 features production, postharvest handling and markets for the following selected products which offer potential for Commonwealth exporters: alstroemeria, carnations, eustoma, gypsophila, roses, zanthedeschia, bulbs and corms, summer flowers, orchids, tropical exotic flowers and foliage. Section 3 presents concise specialist articles on topics common to all markets and products: marketing, new product formulations, air freight and handling, audit and traceability, pack houses, crop and product development trials. Section 4 gives details of regulations, standards, contacts and trade fairs.



Market Overview

From a proposal in 1950 to pool coal and steel production in France and Germany, the European Union has grown to integrate the economies of 15 European nations. The processes of uniting these diverse nations continue, particularly in the areas of policy and justice, but economic and monetary union is now a reality as the single market came into being in 1993.


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