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A Quick Guide to Gender Mainstreaming in Information and Communications

image of A Quick Guide to Gender Mainstreaming in Information and Communications

This Quick Guide is part of the Gender Management System (GMS) resource kit, a series of publications presenting GMS. GMS is an innovative system developed by the Commonwealth Secretariat for gender mainstreaming. The system is a comprehensive network of structures, mechanisms and processes for bringing a gender perspective to bear on all government policies, plans, programmes and projects. The kit consists of a handbook which presents the GMS in detail; sectoral guides to gender mainstreaming in specific sectors; and resource documents to assist the user in gender analysis, monitoring, evaluation and other aspects of gender mainstreaming. Each sectoral guide also has a corresponding Quick Guide a short, userfriendly publication presenting the essential points. It is designed for policymakers, planners, field staff and other government personnel involved in gender mainstreaming, as well as for academic users, NGOs, the private sector and others who have a stake in advancing gender equality and equity.

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Gender and the Media

Today's media can deliver messages and symbols - imported or domestic - directly into almost every home. Unfortunately, however, they continue to perpetuate and reinforce negative, stereotypical images of both women and men, according to which the resort to violence on the part of some males is presented as a ‘natural’ and acceptable way of resolving conflicts, and which do not provide an accurate or realistic picture of women's multiple roles and contributions to an ever-changing world.

English

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