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International Craft Trade Fairs

A Practical Guide

image of International Craft Trade Fairs

The purpose of this guide is to provide crafts producers and exporters with a practical methodology to assess potential markets. It looks at national and individual enterprise capabilities; selecting an international trade fair which best matches the producer's needs; budgeting, planning and implementing successful participation in a trade fair; and how to take advantage of the many opportunities to obtain market information that arise during such events.

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Stand management

It is useful to be on hand several days before the show opens. Although it will be too late at this stage to make extensive alterations on the stand, many changes can be carried out on site.

English

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