1887

Visual Perception

A Review of Literature Relating to Studies Relevant to the Development of Teaching Materials in the Commonwealth

image of Visual Perception

English

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Understanding Symbolic Pictorial Presentations (e.g. Posters)

For various practical reasons it is difficult to conduct controlled researches into the effects of posters and other symbolic pictorial representations on non-captive audiences such as farmers. Yet posters composed of visual symbols are widely used to communicate with non – literate adults in many parts of the Commonwealth. The difficulties were made explicit in the evaluation of the cocoa campaign carried out in Ghana in 1954 and 1955 reported in a mimeographed document presented by M. L. Clarkson to the Ghana Social Welfare Department in 1956.

English

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