Visual Perception

A Review of Literature Relating to Studies Relevant to the Development of Teaching Materials in the Commonwealth

image of Visual Perception



Understanding Symbolic Pictorial Presentations (e.g. Posters)

For various practical reasons it is difficult to conduct controlled researches into the effects of posters and other symbolic pictorial representations on non-captive audiences such as farmers. Yet posters composed of visual symbols are widely used to communicate with non – literate adults in many parts of the Commonwealth. The difficulties were made explicit in the evaluation of the cocoa campaign carried out in Ghana in 1954 and 1955 reported in a mimeographed document presented by M. L. Clarkson to the Ghana Social Welfare Department in 1956.


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