Communication Techniques Workshop in Science and Technology

Resource Material and Report of a Regional Training Workshop, Arusha, Tanzania, 21–28 April 1976

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The Printed Word

Irrespective of the value of the communication, all printed matter can be divided into two definite areas. The first requires little or no reader participation and is judged purely upon the needs of the reader - choice of newspaper, author, subject interest etc. The second in which the reader or user of the printed material has demands made upon him in the form of making a decision based upon the information, giving asked-for information or performing a function and acting on given instructions.


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